Should the public demand more from real estate professionals?

Source: REALTOR.ORG http://www.realtor.org/rodesign.nsf/pages/FS_2005PublicAware
The National Association of REALTORS® Public Awareness Campaign features a bold new message to homebuyers and sellers this year. While continuing to differentiate REALTORS® in the marketplace, the 2006 message highlights the integrity consumers can expect when working with a REALTOR®. Consumers put a high value on trust, and even more so when engaging in transactions as large as buying or selling a home. The new commercial, "Someone You Can Trust", highlights the honesty and integrity that REALTORS® bring to every transaction, and specifically mentions the quadrennial ethics training every REALTOR® must complete. The strategy behind this commercial is to help REALTORS® use the Code of Ethics as a way to market and differentiate themselves. In addition to the TV and radio, there is a special Web site, REALTOR.org/codeofethics, where consumers can get detailed information about the Code and REALTORS® can download materials to use with their clients. There is also a separate Code of Ethics within the Public Awareness Campaign section of REALTOR.org. Click on the "Code of Ethics" tab above to preview materials in support of this campaign.

As a member of the National Association of Realtors, I fully subscribe to and conduct my real estate business conforming to the REALTOR code of Ethics. When working with a real estate agent is it important to you whether he or she is a member of the National Association of Realtors? Your opinions are important! Your comments are always welcome. Make sure to visit my website at http://www.alan-realtor.com to get the latest and greatest info on real estate. SeeYou.......